A working notebook on SEO, content and running an online business

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Marketing notes for people who also answer the support email

Hi, I’m Naomi. For years I ran search and content for two small online shops, and I kept a notebook of what actually worked: the changes that moved rankings, the reports that turned out to be measuring the wrong thing, and the costs that never made it into anyone’s budget.

Netnoise is that notebook, tidied up for other owners doing their own marketing. Everything here is free to read. There is nothing to buy and nobody paying for a mention, so when a tool or tactic is a waste of money I can just say so.

The newest notes are below. If you are new, how I write explains the ground rules.

Naomi Fletcher, Denver

Recent notes

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Naomi Fletcher

Writes Netnoise

Ran search and content for two small e-commerce brands before going solo. Writes for owners doing their own marketing, from Denver. More about Naomi.